Red Wing Store

Yesterday I stepped onto the ‘Ultimate Fit’ platform [ . . . ]. Less than a minute after removing my shoes, I received an email with a 3D model of my feet and precise data on my arch height, heel width, and exact heel-to toe length for each foot. The store associate recommeneded a few pairs of shoes that were best suited for my feet. The first pair I tried on felt perfect, and I walked out of the store with new boots. The whole experience took maybe 15 minutes. We are truly living in the future.” - Greg Surine